01 / Campaign identity
CREDO Climate Project
Visual identity and campaign assets for a month-long climate justice initiative focused on nonprofit giving, member action, and education.
I created the visual identity and campaign assets for the CREDO Climate Project, a month-long initiative focused on climate justice, nonprofit giving, and member action. The campaign highlighted five climate-focused partner organizations and gave members 15+ different ways to get involved through petitions, advocacy actions, voting, and educational resources.
For the project, I designed a custom campaign logo, landing page, action-card system, and supporting promotional visuals. The visual direction used bold color, playful climate-themed iconography, and strong information hierarchy to make the campaign feel urgent, approachable, and action-oriented.
- Custom campaign logo and landing page direction
- Visual system supporting five nonprofit organizations
- 15+ customer actions across advocacy, voting, education, and climate engagement
