CREDO Climate Project · Integrated campaign
Climate action, made impossible to ignore.
A bold identity and digital campaign system that connects CREDO members with grantees, concrete actions, and ways to share the movement.
- Role
- Art direction, visual design, illustration
- Deliverables
- Identity, landing page, social, email, banners
- Focus
- Climate justice and collective action
The campaign
A single visual language for many ways to act.
The CREDO Climate Project brings five grantees and twelve advocacy actions into one approachable experience.
The system balances the urgency of climate justice with a clear, optimistic invitation to participate. Bold color, direct type, and a consistent illustrated line style keep every touchpoint connected without making the campaign feel repetitive.
Campaign identity
A mark built to move.
The final identity combines the CREDO name with a landscape-led illustration and an energetic lime accent. Its line weight carries directly into the action icon system.
Graphic motif
A circle that makes room for everyone.
Closed rings represent community—a shared space where individual actions become collective progress.
Repeated outward, the motif suggests momentum: one choice can ripple through a larger movement. Across headers, social posts, emails, and banners, the rings keep the system connected while giving each layout a clear point of focus.
Landing page
Designed as a path to participation.
The page moves from campaign purpose to proof, then gives people twelve clear ways to get involved. A giveaway and sharing prompt add moments of delight without interrupting the action story.
Social campaign
A system that stays recognizable in the feed.
Square compositions remix the campaign palette, iconography, and rings while keeping the message direct enough to read at a glance.
Email campaign
Long-form stories with a clear next step.
Four focused emails extend the campaign from launch through action. Each one uses a strong opening visual, concise story modules, and a prominent call to action.
Digital banners
One message, built for every placement.
Wide, compact, and vertical formats preserve the campaign’s visual hierarchy while adapting to dramatically different proportions.
Final system
One campaign.
Many ways forward.
The identity, landing page, and supporting campaign assets work as one flexible system—giving every message a distinct role while keeping the Climate Project unmistakably CREDO.
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