CREDO Climate Project · Integrated campaign
Climate action, made impossible to ignore.
An identity and campaign system for collective climate action.
- Role
- Art direction, visual design, illustration
- Deliverables
- Identity, landing page, social, email, banners
- Focus
- Climate justice and collective action
The campaign
One campaign. Twelve ways to act.
Five grantees. Twelve actions. One shared identity.
Campaign identity
A mark built to move.
Landscape illustration and a shared line weight connect the mark and action icons.
Climate blue#008BC6
Action lime#A7D500
CREDO orange#FF5100
Ink#20212A
Graphic motif
A shared circle.
A closed ring represents community. Repetition suggests collective momentum.
Community
Closed formBelonging and connection
Repeating formCollective momentum
Landing page
A clear path to action.
From campaign purpose to twelve practical ways to participate.
Social campaign
Built for the feed.
The same colors, icons, and rings in square formats.
Email campaign
From launch to action.
Four emails carry the campaign from introduction to participation.
Digital banners
One message. Every format.
The hierarchy holds across wide, compact, and vertical placements.
