05 / Personalized campaign
CREDO Wrapped
A member-facing year-in-review campaign that made each customer's annual advocacy and donation impact feel personal and celebratory.
I designed the visual assets for a member-facing year-in-review campaign inspired by the bold, personalized style of Spotify Wrapped. The campaign gave existing CREDO Mobile customers a customized snapshot of their annual impact.
The visuals were created for personalized email delivery and social media promotion, using vibrant color, energetic layouts, and data-driven storytelling to make each member's contribution feel meaningful and celebratory.
- Personalized year-in-review campaign for existing members
- Data-driven layouts designed to celebrate annual impact
- Energetic visual system for email and social promotion
