04 / Giving campaign
CREDO x Feeding America
A Thanksgiving promotion pairing a customer offer with a charitable donation from CREDO to Feeding America.
I designed the visual marketing system for CREDO Mobile's Thanksgiving promotion benefiting Feeding America. The campaign paired a customer offer with a donation from CREDO for each qualifying signup using the promotional code.
Using photography provided by Feeding America, I developed a bold, human-centered visual direction that combined volunteer imagery, prominent typography, and CREDO's signature orange.
Highlights
- Campaign system connecting a customer offer to charitable impact
- Human-centered direction built around Feeding America photography
- Assets adapted for email, homepage, paid media, and social
