Crump.Design

CREDO Mobile · Personalized year in review

Your year.
Your impact.
Wrapped.

A personalized year in review celebrating members’ votes and shared impact.

95 million dollars donated campaign card
Role
Campaign system, email creative, cross-channel extension
Core channel
Personalized member email
Portfolio extension
Social carousel, stories, and display banners

The campaign

Personal choices. Shared impact.

CREDO members’ monthly votes shape nonprofit giving. This campaign celebrates their part in that story.

I designed the original email campaign. Social and display concepts shown here are portfolio extensions.

$95Mdonated since CREDO’s founding
36nonprofit organizations supported that year
6personalized cause pathways

Personalization system

One structure. Six member stories.

Each member’s leading cause sets the color, icon, and opening message.

Climate Change member result
Climate change
Voting Rights member result
Voting rights
Peace member result
Peace
Women's Rights member result
Women’s rights
Economic Justice member result
Economic justice
Civil Rights member result
Civil rights
  1. 01Recognize

    Lead with their top cause.

  2. 02Celebrate

    Connect to shared giving.

  3. 03Humanize

    Show the nonprofits supported.

  4. 04Continue

    Invite the next vote.

Email campaign

A personal story, in email.

A year-end reveal, followed by an invitation to vote again.

Inbox

Your CREDO year in review is here

CREDO Mobile to CREDO members

WRAPPED
95 million dollars donated campaign header

Your impact · This year

A year of action, shaped by you.

Your monthly votes helped CREDO direct donations to organizations working on the issues you care about most.

Climate Change was this member's most-supported cause
Featured nonprofit organizations supported through the campaign

See the full story you helped create.

Explore your year

Mobile service that supports progressive change.

Preferences  ·  Unsubscribe
Inbox

Your impact keeps moving forward

CREDO Mobile to CREDO members

WRAPPED
Women’s Rights personalized impact card

Keep the momentum going

Your vote helps decide what comes next.

Every month, CREDO members help determine how donations are distributed across progressive nonprofit organizations.

Explanation of CREDO's monthly member voting program

Help direct this month’s donations.

Vote now

Mobile service that supports progressive change.

Preferences  ·  Unsubscribe

Social extension

A story made to share.

One idea per panel, from personal cause to collective impact.

CREDO Mobile1 / 5
0195 million dollars donated social slide
02Climate Change personalized social slide
0336 organizations supported social slide
04Featured nonprofit organizations social slide
05Member voting call-to-action social slide

credomobile Your year of impact—wrapped. Swipe to see what CREDO members made possible together.

Campaign toolkit

A toolkit with range.

Cause colors, directional patterns, and a shared circle hold the system together.

Design motif

A circle for community.

The circle represents shared effort. Color makes each member’s story personal.

Cause palette

ClimateVotingPeaceWomenEconomicCivil

Pattern library

CREDO Wrapped pattern one CREDO Wrapped pattern two CREDO Wrapped pattern three CREDO Wrapped pattern four
01Reveal email

Personal cause and annual impact

→
02Social share

Member-ready carousel and story

→
03Display reminder

Short, milestone-led message

→
04Monthly vote

Turn celebration into participation

Final system

Individual choices. Collective impact.

CREDO Wrapped summary artwork combining cause, donation, and organization impact