CREDO Mobile · Personalized year in review
A vibrant campaign that turns each member’s voting behavior and shared giving impact into a personal, celebratory story.
The campaign
CREDO members vote every month to help direct donations to progressive nonprofits. The year-end campaign needed to make that ongoing participation feel visible, personal, and worth celebrating.
I created a modular visual system built from bold patterns, cause-specific colorways, transparent circles, and existing cause icons. The original work centered on email; for this portfolio presentation, I expanded the system into social and display concepts to show how the campaign could scale.
Personalization system
Member voting behavior determines the leading cause, color palette, icon, and opening message. The rest of the story reconnects that individual choice to CREDO’s collective impact.
Lead with the cause each member supported most.
Connect that choice to the shared donation milestone.
Show the organizations helped by member participation.
Invite members back to vote and shape the next year.
Email campaign
The campaign works as a short lifecycle: a personalized year-in-review reveal followed by a participation-focused message that carries the momentum into the next voting cycle.
CREDO Mobile to CREDO members
WRAPPED
Your impact · This year
Your monthly votes helped CREDO direct donations to organizations working on the issues you care about most.
CREDO Mobile to CREDO members
WRAPPED
Keep the momentum going
Every month, CREDO members help determine how donations are distributed across progressive nonprofit organizations.
Campaign toolkit
The system stays recognizable because the same ingredients repeat: high-contrast type, a dark anchor color, one cause color, a directional pattern, and a translucent focal circle.
Design motif
The closed circle represents a connected community: individual votes, values, and contributions gathered into one shared outcome.
Changing its color personalizes each member’s story. Repeating the same shape across every cause reconnects that individual result to the larger CREDO community—and shows how personal action becomes collective impact.
Personal cause and annual impact
Member-ready carousel and story
Short, milestone-led message
Turn celebration into participation
Final system
The campaign gives each member a personal reason to feel proud, then shows how thousands of individual actions add up to meaningful support for progressive organizations.
Community
Social extension
The email story becomes a shareable carousel.
Each panel carries one idea, keeping the pacing quick and the hierarchy bold. Personalized cause cards can open the story while collective impact closes it.
credomobile Your year of impact—wrapped. Swipe to see what CREDO members made possible together.