Crump.Design

CREDO Mobile · Year in review

A year of giving,
connected.

An infographic and campaign system that turns twelve months of member-directed donations into one clear, celebratory story.

Climate Justice social card Total donations social card Donations Review 2024 social cover
12months of giving
36nonprofit grantees
6cause areas
$94.4Mdonated since 1985

The brief

Make the scale of collective action feel personal.

CREDO members help direct donations to progressive nonprofits every month. The year-end review needed to celebrate that shared impact while making a large amount of information approachable.

Working within CREDO’s established cause icon system, I designed a connected annual story and adapted it into focused moments for email and social—without losing the relationship between the causes.

Role
Infographic design, visual hierarchy, cross-channel adaptation
Deliverables
Long-form infographic, member email, social carousel

Visual system

One path.
Six cause areas.

A continuous line carries the reader through the year. CREDO’s existing cause colors and icons anchor each section, while the timeline and repeated panel structure keep the full story connected.

Voting rights Women’s rights Peace Economic justice Civil rights Climate justice
01

Connected timeline

A single vertical route turns separate monthly contributions into a coherent annual narrative.

02

Established brand language

CREDO’s existing cause colors and icons provide clear orientation and recognition across the story.

03

Campaign adaptation

Offset outlines, modular panels and a clear data hierarchy extend the infographic naturally into email and social.

Email experience

Built to keep the full story moving.

The long-form infographic becomes the body of a member email. Its repeating rhythm creates natural pauses while the connecting line encourages readers to continue through every cause area.

Scroll inside the email to explore the full infographic.

Social carousel

The same story,
one cause at a time.

The long-form narrative was restructured into square, swipeable chapters. Each slide can stand on its own while the top icon rail shows where it belongs in the larger story.

Final system

One annual story, designed for every way members encounter it.

The result is a modular campaign that can move from a detailed email to a quick social swipe while preserving the same hierarchy, optimism and sense of collective momentum.